Some licenses only allow for use in one medium or another. While many fonts have general licenses that allow for use in virtually any situation, others do not. Deciding this narrows down the font choices for a designer, which can make settling on a final selection easier. But most modern typefaces in both styles can work well in either medium, especially with advances in screen resolutions.ĭesigners should consider whether they want to use display or script fonts for their headlines and titles, and decide whether serif or sans serif typefaces better suit their message and the project’s brand. Both script and display fonts are used primarily for short blocks of text or things like headlines and titles.įor readability, serif fonts were once viewed as more reader-friendly in print, while sans serif fonts as more reader-friendly on screen. Script fonts resemble handwriting or calligraphy. Display fonts are unsuitable for use at small sizes, but their appearance varies widely. Sans serif typefaces can be seen as more modern and minimalist. Serif fonts are often viewed as more traditional and formal (though not all are). There are four basic fonts styles: serif, sans serif, display, and script. It can be helpful to make a list of all the potential projects a typeface will be used for at the outset of choosing a new font. They should also think about whether the fonts will be used for a limited time or indefinitely. A font that will only be used for a limited scope, such as a slide deck, will need to be less flexible than one that will be used across a brand’s entire visual presence.ĭesigners should think through whether the typeface will be used only for digital projects or also in print. The scope of the project or projects in which a font will be used is one of the first things designers should consider when choosing a typeface. But there are a few things designers can keep in mind to make typeface selection easier and more focused. Experimentation and practice are both important to mastering typeface selection. The right typeface can make a design, while the wrong one can definitely break it. Not surprising considering there are more than half a million fonts in existence. Others spend hours trying to figure out the right typeface for the job without ever really feeling confident in their final choice. Some designers default to using the same handful of fonts they’re comfortable with for every project. Choosing a typeface for any design project can be stressful.
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